A Laurence Smith
3619 E Verdin Road, Phoenix AZ 85044 USA
Telephone/Fax: 480 899-4463 - Email: larrys@karinya.com


Objective

To work with a forward looking company or group who wants to make an impact on and substantially expand their markets in the USA and/or internationally.

Executive Expertise

Strategic Marketing Development, Tactical Sales Planning/Implementation, Sales Team Selection, Training, Management, Domestic/International Marketing, Solutions Selling and Consulting, Healthcare Information Systems/Design/Marketing, Account Development and Management, Financial Industry Marketing and Sales

Accomplishments

National Marketing Mger
Sales Representative
Western Regional Manager
Sales Representative
Principal
Director of Marketing
Corporate Financial Services
CEO
Sperry Univac, PA, Increased sales over $70 million
Sperry Univac, CA, generated over $21 million in Sales
Systems Development Corp., sales over $6.5 million
Data General corp., CA, over $2.5 million in revenue
LSA International Consulting. USA, Australia, Japan, Asia
SIS Consultants CA, USA, Saudi Arabia, and China
MassMutual, delivered over $1 million in premiums
Medstick Corporation PMR Applications world-wide

Skills
Experienced calling and closing at CXO levels and above in diverse corporate industrial environments, direct Sales and Marketing of IT including Financial Services and Enterprise Systems, including hardware. Selected, trained and managed 45 Sales Representatives in the US and 15 in Europe targeting health care information systems around the world. Results included expanding markets from $500K per year to over $70 million per year within 4 years.


Technical
Systems Design and Analysis, Machine level programming and coding Main frames, Systems Design, Development and Implementation, Applications Development, Web Site Design, Programming, Data Center Operations, and Management, along with Trade Show management.


International
Extensive experience in international presentations, marketing and sales regarding IT and healthcare information systems to the governments of Sweden, Norway, Belgium, Germany, the UK, Spain, Japan, France, Australia and China. Extensively published regarding health care information systems. Several lectures at Stanford University to MD graduating classes, University of Oklahoma, Johns Hopkins University, Necker Hospital (France), and University of Toulouse (France) and throughout Australia. Provided data for US Govt. in its 1994 revision of healthcare in the USA.

Professional Summary

An outstanding strong marketing/sales and systems tecnical professional. Team player, hands-on, creative and resourceful. successful calling at the highest levels and able to effectively motivate others, many key contacts throughout industry and Fortune 1000, marketing directly to CEO/CFO levels, generating over $100 million in sales.

Education
  • University of Southern California, Los Angeles, MBA

  • University of Southern California, Los Angeles, USA Business Administration, BS

  • University of Oregon, Eugene, USA Geology and Liberal Arts
  • References available upon request

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