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Principal Consultant (1983 - Present)
LSA International Consultants, High-tech firm focused on assisting corporations in marketing and sales
development, organization, management and business direction, product development and review, competitive
and market research, collateral development, financial services and developing new markets domestically/internationally
(including Healthcare Information Systems).
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Representative LSA clients included:
*Applied Materials Corporation, Santa Clara CA USA (Media and collateral consultant)
*Chaplet Computers Taiwan and Santa Clara CA USA (Marketing/Sales development, trade show management)
*Amkor Technology, Phoenix AZ USA (Provided Specialist personnel)
*Genus Software Inc. Cupertino, CA USA (Marketing, systems development, collateral - health care systems)
*West Coast Peripherals, San Jose CA USA, Taiwan, Russia (Marketing and sales development - computer peripherals)
*Systems Control Technology, Palo Alto CA USA, UK (Marketing and sales development),
*World Trade in Computers, Palo Alto CA USA (Research, competitive users and market analysis for German manufacturer of computer peripherals desiring to move into the U.S. markets)
*Sputtering Materials, Inc. Silicon Valley CA, Reno USA (General business consulting, insurance coverage)
*Kodak Healthcare Systems, Texas USA (Research report as to digital imaging markets and competitors)
*Hands-On Computer Training Systems Monterey CA, Texas USA (Development of media materials, marketing and sales planning and collateral)
*The U.S. White House (Clinton Administration - Health Care Reform)
*Dutch Chocolates USA (Developed marketing directions, sales, collateral, web site design and management, assisted in setting up company and in production for this niche company)
*Dutch Chocolates Pty Ltd (Australia - (Developed Marketing/sales directions, collateral, web site design, sales strategies, assisted in setting up company and in production)
Director of Marketing
Systrin International Systems Consultants, Palo Alto CA, One of the top UK International consulting firms -
strategic marketing, service development and sales to industries internationally and domestically. Major
clients in Saudi Arabia and key contacts in China. Substantially expanded business.
Computers and IT.
Extensive technical background in computers and IT, systems design/analysis, web site
design, marketing/sales of main frame, board level and configured computer systems, and software.
Corporate Representative - Financial Services
MassMutual Life Insurance Company - One of the largest Insurance companies in No. America. Substantially
expanded by over $1,000,000 in 12 months corporate markets providing executive management plans, estate planning,
benefit plans, corporate and individual health care plans, key man insurance coverage, individual insurance
coverage, disability insurance and mutual funds.
Senior Consultant
Substantially expanded core business for Coopers & Lybrand, San Francisco CA, one of the Big Six
consulting firms, marketing, sales and management of consulting engagements throughout Western U.S.
to healthcare markets.
Senior Sales Representative
Selling over $2.5 million within six months of joining Data General Corporation, Palo Alto CA the
leading mini-computer manufacturer, sales into a specific geographic territory, value-added resellers
(VARS), original equipment manufacturers (OEMs) and selected major accounts.
Western Regional Manager
Selling over $6.5 million for Systems Development Corporation, San Jose/Santa Monica CA, one of the
major US systems companies, marketing and sales of consulting services to the healthcare industry and
state governments.
Vice President Marketing/Sales
Real time Systems, Sunnyvale CA, Ohio and Germany - designed, implemented, and managed central
large-scale mainframe computer facility linking Physicians, hospitals, clinics, insurance companies
throughout six contiguous states.
National Marketing Manager
Expanded existing and new markets from $500,000 to over $70 million, developing and implementing
marketing/sales strategies and tactical sales planning, working with engineering and programming
groups developing hardware/software products/systems, training, motivating, managing 45 special
sales representatives and systems support staffs in the U.S. (45) and throughout Europe.
Sales and Account Management
Sold over $20.5 million as direct Sales Representative managing largest geographic territory in
Los Angeles CA; the leading sales representative with over 23 new customers. Pioneered healthcare
information systems.
Other Relevant Experience
Extensive experience in international presentations regarding IT and health care information systems including the governments of Sweden,
Norway, Belgium, Germany, the UK, Spain, Japan, France and China. Extensively published in health care
information systems. Several lectures to graduate classes at Stanford University, University of Oklahoma, Johns Hopkins
University, Necker Hospital (France), and University of Toulouse (France).
Industry Experience (Selected)
*Health Care: Information systems design, direct sales of health care plans and computer systems (Extensively
published regarding Healthcare information systems - (Please see list of publications)
*Financial Services: Information systems design and direct sales of mutual funds, financial and estate planning, corporate and keyman benefits, disability plans and corporate benefit plans
*Education and Government: Applications development and training in IT, direct sales of computer and software systems, setup of IT training systems
*Security Systems: Sales of security products including miniature cameras, hidden devices
*Distribution: Direct sales of computer systems, applications development
*Manufacturing: IT applications development, direct sales of computer systems
*Marketing/Sales: Development and implementation of strategies to capture new and additional markets
Applications Development: Health care systems, distribution, manufacturing systems and others
*Computer Systems: Direct sales of hardware and software systems, OEM's and VAR's
*Internet: Award winning web site design, HTML coding, implementation and service
Educational Background
*University of Southern California, Los Angeles, California, USA, Finance/Advanced Business MBA
*University of Southern California, Los Angeles, California, USA, Business Administration, BS
*University of Oregon, Eugene, Oregon, USA, Liberal Arts and Geology
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