3619 E Verdin Road, Phoenix AZ 85044 USA, Telephone: 480 899-4463, Fax: 480 899 4463
Email: larrys@karinya.com| eFax: 1-484-377-6797
The LSA Team
LSA International objective is to work with forward looking companies or groups who want to make an impact on
and expand their markets in the USA and/or internationally. To work with governments/healthcare enities who desire to
implement hospital/medical information systems and to design and implement other applications and systems.
We have a diverse background of experience and expertise for a variety of industries and disciplines - a few
which are shown below.
Strategic Marketing Development
Tactical Sales Planning/Implementation
Sales Team Selection and Training
Domestic Marketing Development
Product Development and Marketing
Vertical Market Specializations (HIS)
Account Development and Management
Geographic Territory Development
Financial Services Industry
Healthcare Information Systems
New Market(s) Development
Expansion of Existing Markets
Development of Collateral/Marcom
International Market Development
Systems Design and Development
Solutions Selling and Consulting
OEM, VAR and Special Account Management
Hardware, Systems and software Sales/Marketing
MEET THE PRINCIPALS
A. Laurence (Larry) Smith
is the founder of LSA International
and is an experienced hands-on marketing,
sales, management and consultative professional in Information Technology
and corporate business. He has extensive success in all phases of strategic marketing development,
solutions selling, competitive analysis, tactical sales planning and implementation, establishment/selection
and management of sales/marketing teams, direct sales/account development/management and new markets
development. Extensive technical background in computers and IT, systems design and analysis, web site
design, marketing and sales of board level and configured computer systems, and software, especially that of
Healthcare Information Systems. He has delivered
more than $100 million in sales to clients.
Additional
experience includes set up and lecturing to representatives of international goverments regarding
Health Care Information Systems, and to internatonal symposiums, set up of IT training, and publications regarding
computers and information systems in health care - one which was utilized by the USA White House
in their health care reform program - 1993.
Elvire Smith
Co-Founder of LSA is a specialist in the areas of Administration, and Food with her extensive
experiences in business and industry and her Food Scientist, Pastry Chef and Chocolatier certifications from the Dutch government.
Extremely competent and highly effective professional working with Presidents, Senior Executives, Chief
Operating and Chief Executive Officers of major international corporations. Finely-tuned, detailed and
organized skills to ensure accurate flow of information through written and oral communication.
Multi-faceted office qualifications, highly proficient in Microsoft systems, desktop publishing, planning
special events and board meetings. Fluent in Dutch, English, French and German.
James M. Going -
VP Operations: has over thirty-five years experience in project
development, construction, and engineering, plus real estate and in the mortgage industry. An individual
who is versed in working with many individuals and in managing projects of the type LSA International has
and is working on. Owner and manager of Going & Associates, LLC
Pamela E. Going -
VP Finance: a detailed person extremely experienced with
training, construction industry, mortgages and funding, VP and Senior VP of lending and mortgages for
several financial institutions in the Northwest. Owner and manager of Going & Associates, LLC.
Nathan Sickler -
VP Technology: with his M.Sc. and B.Sc. in Industrial Technology
from Purdue University, he is an accomplished individual in the field of automatic identification and
data capture, with specialized expertise in the area of biometrics. Within the realm of biometrics, he
has been recognized as a U.S. National Body Representative in the areas of standardization, interoperability,
and performance testing. He makes sure the "MEDSTICK" follows current Federal compliance and other state
requirements. In addition, he assists in our marketing and handles all technical issues.
Bob Yandow
A self-directed Project Manager with many years of experience in the software development
and healthcare systems industries. A dedicated individual who enjoys the impossible projects and can manage a team with diverse
backgrounds and disciplines. Also, gets great satisfaction from delivering more than what the client expects.
Expertise in distributed and offshore projects, product development and software life cycle.
Additional expertise in medical systems, CAD software, sales and information systems
consulting. Major strengths include being self-directed, completing projects on time and under budget
and meeting client expectations.
INDUSTRY EXPERIENCE (Selected)
Our experience has a wide range, but is concentrated in the following major areas:
E-MEDSTICK
- NEW - Vitals data on a tiny
travel drive carried in the wallet, purse, around the neck, or on the keychain for any medical emergency - anywhere.
Health Care: Information systems
design and implementation, direct sales of health care plans and computer systems (Extensively
published regarding Healthcare information systems - Please request list of publications or
click here). Administration: Office management, project management, functions for the office of President, CEO and others Financial Services: Information systems design and direct sales of mutual funds, financial and estate
planning, corporate and keyman benefits, disability plans and corporate benefit plans Education: Applications development and training in IT, direct sales of computer and software systems,
setup of IT training systems Security Systems: Sales of security products including miniature cameras, hidden devices Distribution: Direct sales of computer systems, applications development Manufacturing: IT applications development, direct sales of computer systems Marketing/Sales: Development and implementation of strategies to capture new and additional markets Applications Development: Health care systems, distribution, manufacturing systems and others Computer Systems: Direct sales of computers/software systems, to OEM's,VAR's and corporates Internet: Award winning web site design, HTML coding, implementation and service Project Management: Systems Design, Programming and Implementation
If you want responsive and reliable people you can count on, with state of the art tools,
techniques and capabilities - look to LSA Internatonal.
or
For more information about services please send e-mail to
larrys@karinya.com or phone us at 480 899-4463 USA